The initiative, code named ‘Operation Christmas’, saw troops visit rebel territory in Blackhawk helicopters. As well as decorating the tree with lights it has been covered in slogans urging the rebels ‘demobilise, at Christmas everything is possible’ and ‘If Christmas can come to the jungle, you can come home. ’ How can the answer be improved? Operation Christmas was a campaign launched by the Colombian military during the Christmas season of 2010 to encourage FARC guerrillas to demobilize.
The military selected nine 75-foot trees along paths the insurgents used and decorated them with Christmas lights and a. Colombian ad agency Lowe SSP3 is starting a Christmas-themed campaign to entice guerrilla fighters out of the jungle to turn themselves in. The agency may have created an award category after winning a gold Cannes Lion in the outdoor category and half a dozen Grand Prix awards at other shows this year for its first holiday effort, last December.
Colombia's government has a Christmas message for FARC rebels. Come home. In" Operation Christmas, " teams installed nine Christmas trees near where guerrillas moved soldiers and supplies. Mar 08, 2012 · Following 'Operation Christmas' voted the most effective campaign in the world in 2011, was never going to be easy but Lowe SSP3 in Colombia have done it.
Aug 13, 2013 · Christmas decorations and messages in the Colombian jungle prompted a 30% increase in FARC insurgents. Propaganda that works: Christmas decorations. Really. It's that simple. Operation. Juan Pablo Garcia Account Planning Group - (UK) Grand Prix; Best channel strategy; Best use of research, Creative Strategy Awards, 2011 Reaching the soft-side of hard-core guerrillas Juan Pablo Garcia Account Planning Group. 2011 Colombian Ministry of Defence: FARC Operation Christmas. Dec 20, 2010 · This holiday season, the Colombian military is trying a unique angle to get guerrillas to lay down their arms: It is creating Christmas trees deep in the jungle in hopes the holiday spirit will.
Shockingly, Operation Christmas was a smashing success. Around 330 FARC soldiers tossed their AK-47s into the dirt and returned home.
And that was a whopping 5 percent of the entire FARC operation. Dec 09, 2011 · Christmas-Themed Campaign in Colombia Targets Guerrilla Fighters. This Christmas, in an operation called" Rivers of Light, " the agency is floating plastic balls filled with messages and small. The Revolutionary Armed Forces of Colombia or FARC fought the government in the longest running war in the Western hemisphere. they launched “Operation Christmas” which they filmed for.
" Operation Christmas, " as it was code named, was carried out by elite troops using Blackhawk helicopters. The Christmas tree was installed near a rebel supply route in the region where the Farc. Operation Bethlehem’s key objective is to give the FARC guerrillas a guiding light that leads their way to freedom and to their families at Christmas. Advertising to sell peace, not products. When a Colombian ad executive launched a campaign to end his country's 52-year war, he found that soccer, Christmas, and humanity were key Operation Christmas was a campaign launched by the Colombian military during the Christmas season of 2010 to encourage FARC guerrillas to demobilize.
Dec 11, 2016. The Revolutionary Armed Forces of Colombia or FARC fought the. In December 2010, they launched “Operation Christmas” which they filmed. Dec 16, 2013. Colombia's government has a Christmas message for FARC rebels. In" Operation Christmas, " teams installed nine Christmas trees near.
Dec 8, 2014. In my lifetime, I have never lived one day of peace in my country, ” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to. Jan 28, 2016. Colombia's war with FARC insurgents that has claimed the lives of over.
In 2010, they launched Operation Christmas after noticing that peaks.