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Kfc japan christmas campaign

KFC is a brand that has managed to transcreate itself with particular success into Japan. The fried chicken retailer ran such a successful seasonal campaign in Japan back in the seventies that eating KFC is now a cornerstone of Christmas celebrations in the country. Thanks to the successful “Kurisumasu ni wa kentakkii!

” (Kentucky for Christmas! ) marketing campaign in 1974, Japan can't get enough KFC on Christmas Day He has studied the KFC Christmas in Japan as a model promotions campaign. “It filled a void, ” Rokka says. “There was no tradition of Christmas in Japan, and so KFC came in and said, this is. KFC's Christmas promotion was the brainchild of Takeshi Okawara, who managed the first KFC restaurant in Japan.

He would go on to become CEO of Kentucky Fried Chicken Japan from 1984 to. KFC for Christmas in Japan – a case study of diabolical marketing genius. By Jon Reed December 23, 2016. SUMMARY: Once upon a time, KFC on Christmas was a fever dream in a store manager’s brain. Now it’s a national phenomenon in Japan.

Start small with a localized campaign. Back last Christmas KFC in Japan launched – shall we say- a unique Christmas campaign offering consumer’s KFC Fried Chicken Bath Bombs. Yes, we know, the end of that sentence is a lot to wrap your head around – but basically, the chain gave away a. Every year across Japan, people line up at Kentucky Fried Chicken joints to place their orders for Christmas dinner. The yearly ad campaigns and meal ordering has made KFC part of Japan’s.

The KFC Christmas dinner has since been extended from its origins, with cake and champagne added to the original staples of chicken and wine. Christmas Eve has become KFC’s busiest time of year in Japan, and many customers now pre-order their chicken.

Japan’s KFC marketing team saw this as an ideal opportunity to launch a Christmas campaign targeted at locals and foreigners alike, and the slogan ‘kurisumasu ni wa kentakkii! ’ or ‘Kentucky for Christmas! ’ was born. Watch video · In Japan Christmas is not a national holiday, however it has developed into a celebration of western culture with KFC being the most popular place to eat on December 25th.

From December 1974, KFC Japan began to promote fried chicken as a Christmas meal, with its long running" Kentucky for Christmas" (Japanese: クリスマスはケンタッキー) advertising campaign. Eating KFC as a Christmas time meal has since become a widely practised custom in Japan.

KFC's Christmas promotion was the brainchild of Takeshi Okawara, who managed the first KFC restaurant in Japan. He would go on to become CEO of Kentucky Fried Chicken Japan from 1984 to 2002. Here's the BBC article on KFC's Christmas marketing in Japan. Actress Haruka Ayase, 28, who appears in TV commercials and other ad campaigns for KFC, helped the fast-food company get an early start to the Christmas season this week by attending an event to promote the KFC Party Barrel (3, 980 yen).

KFC is a fast food restaurant chain that specializes in fried chicken and is headquartered in. chicken as a Christmas meal, with its long running" Kentucky for Christmas" (Japanese: クリスマスはケンタッキー) advertising campaign. Eating KFC as a Christmas time meal has since become a widely practised custom in Japan. Dec 19, 2016. How a fast-food marketing campaign turned into a widespread. While millions do celebrate Christmas with KFC, others in Japan treat it as a.

Dec 25, 2017. How KFC made Christmas all about fried chicken — in Japan. The party barrel campaign" filled a void, " Joonas Rokka, associate professor of. Dec 14, 2012. Thanks to the successful “Kurisumasu ni wa kentakkii! ” (Kentucky for Christmas! ) marketing campaign in 1974, Japan can't get enough KFC on. Dec 22, 2017. Of course, not everyone eats KFC at Christmas in Japan (not everyone. and in 1974, KFC held its first special Christmas meal campaign.

KFC capitalized on this opportunity and began serving chicken dinners at Christmas in 1974 under the promotion 'Kentucky for Christmas. ' The campaign itself.

Dec 20, 2017. In Japan, people queue for Christmas KFC instead of turkey—but. marketing campaign that was started in December 1974 by KFC Japan.